Author Archives: jingyi413

Before we split our roles, each of us draw our own designs. I was going for more cute doodles as it helps to attract the attention of the views. After the critique, our group found that substance abuse is not relevant and decide to cut it. We split up our roles so that we canContinue reading “Group project”

For this colour palette, it gives off a luxury feeling. I used a mixture of warm and cool colours to give an impression of grand yet elegant feeling. The different chroma of yellow is to emphasis on the gold materials used in the design. The blue colour is the surprise focal point in this image.Continue reading “In Lecture Exercise F”

Thursday, September 19, 2019 In-Lecture Exercise E What seems to be off? Firstly, the body is not legible unlike the title. For the title, it is easy to read due to the lending in between the alphabets and the bold character. The body’s typography makes it hard to the reader to distinguish because of theContinue reading “In Lecture Exercise E”

Use your phone camera, choose a subject and compose it in various shot sizes and camera angles, while demonstrating your understanding of visual composition. Take about 4-6 images.  State the purposes of using these techniques and how does it affect your audience who perceive your subject. For image 1 and 4, I use the ruleContinue reading “In Lecture Exercise D”

Signifier Red background Sliced tomatoes forming a classic Heinz Ketchup bottle Slogan – No one grows Ketchup like Heinz Signified Heinz’ Ketchup is made using real, fresh tomatoes that are freshly grown with no synthetic flavouring and preservatives. Analysis The use of fresh tomatoes to form the shape of a Heinz Ketchup bottle signifies freshnessContinue reading “In-Lecture Exercise C”

The purpose of the storyboard is to tell with the audiences about a story. The storyboard that I am doing is trying to tell a jewellery brand story. In this storyboard, I’m aiming for oriental feeling which helps to bring the audiences into the story. I decided to tune the colours to more old schoolContinue reading “Assignment 2”

For Assignment 1, I have chosen a picture when I went to the Great Wall of China. The signs in the image included stone stairs, a Chinese pavilion, mountains and tree branches. All these signs create an oriental environment and symbolise the Chinese culture. According to the Week 4 Lecture notes (2020), the process ofContinue reading “Assignment 1”

For Assignment 1, I have chosen a picture when I went to the Great Wall of China. The signs in the image included stone stairs, a Chinese pavilion, mountains and tree branches. All these signs create an oriental environment and symbolise the Chinese culture. According to the Week 4 Lecture notes (2020), the process ofContinue reading “Assignment 1”

Exercise 2 – Art Critique Applying the Constructive Criticism model Description: The chosen artwork is a mixture of basic colours such as red, blue, yellow, white and black. The artwork was presented in tiles, in which the squared and rectangle tiles were coloured differently. On the upper right corner of the artwork, there is aContinue reading “In-lecture Exercise”